If your real estate social media strategy has you posting but not seeing results, it might be time to rethink your gameplan. Hot on the heels of real estate’s busy spring season, the summer is full of opportunity, but outdated or scattershot posts won’t help you capture attention. Here’s why a summer social refresh now can mean more leads (and less stress) for the rest of the year.
Audience Behavior Changes in Summer
People scroll differently in summer. They're more mobile, more visual, and more responsive to timely, lifestyle-driven content. That means fewer “just listed” posts and more behind-the-scenes, neighborhood features, and seasonal tips that actually spark engagement. To stay visible, your real estate social media strategy has to match their mindset.
Not sure what to post? Start here. Summer Real Estate Content Ideas for Social Media Posts
Real Estate Social Media Strategy is a Moving Target
Social media is always changing, from the way algorithms work to the formats and platforms that work best for your target audience.
If you're still relying on static images and long captions, you’re likely being buried by the algorithm. Instagram prioritizes Reels, Facebook favors interactive posts, and YouTube Shorts continue gaining traction.
Rethinking your real estate social media strategy means leaning into what each platform favors—and what your audience actually watches.
Your Brand May Not Be as Clear as You Think
Inconsistent visuals, unclear messaging, or off-brand posts can confuse followers and stall lead generation. A mid-year reset gives you the chance to align every post with your brand story—your tone, your audience, your unique value. Consistency builds trust, and trust drives action.
Does your brand need a refresh? Read this. Real Estate Branding is Changing—Here’s What Realtors Need to Know in 2025
Your Real Estate Social Media Strategy, Reimagined
The summer real estate market moves fast, and your social media strategy should too. By adapting your strategy now, you’ll stay ahead of trends, boost engagement, and turn followers into future clients. Don’t wait for fall to fix what’s not working.
Need help rethinking your social presence? Ollin One can manage your entire social media strategy—from content to scheduling—so you stay consistent and focused on closing deals.
