Looking for new summer real estate marketing ideas? You're not alone. Most agents experience a dip in activity this time of year as the spring market slows down, but that doesn’t mean you have to wait it out.
With the best real estate marketing campaigns, you can win new listings, reconnect with past clients, and generate fresh buyer leads. Here are three summer-ready marketing strategies to help you stay top of mind and top of market.
Launch a “Summer Refresh” Listing Promotion
Many homeowners delay listing in summer, thinking they’ve missed the peak season. Flip the narrative by launching a “Summer Refresh” real estate marketing campaign: highlight the benefits of listing now (motivated buyers, less competition) and offer added value like complimentary staging or updated listing photos. Promote this through email blasts, social posts, and a dedicated landing page.
Host a Local Giveaway or Community Contest
Want to grow your email list, boost engagement, and build brand recognition? Run a seasonal giveaway with a local flair, like a gift card to a popular restaurant or tickets to a local event.
Ask participants to enter via a landing page where they submit their contact info and get added to your email list. It’s a low-cost, high-impact way to generate warm leads and build goodwill in your farm area.
Send Past Clients Summer Real Estate Marketing Emails
Your past clients are one of your best sources for repeat business and referrals. This summer, set up a 3-email sequence to re-engage them with home maintenance tips, neighborhood updates, and a light CTA (like a free home valuation or market check-in). Use personalization and segmentation for better open rates and responses.
Email is one of the best lead-gen tools. Learn more: What’s the Best Real Estate Lead Generation? We Tested These Strategies
Try These Summer Real Estate Marketing Campaigns
A slower season doesn’t mean a dead one. With a little creativity and the right messaging, you can turn summer into your most productive time of year. Whether you're launching a new listing campaign, growing your local presence, or reactivating old leads, these three marketing ideas will keep your pipeline warm.
Need help setting up one of these campaigns fast? Ollin One can handle the strategy, copy, and creative—so you can focus on closing deals.
