Summer is a peak season for real estate marketing campaigns—and the perfect time to get creative! If you're ready to boost listing visibility, generate more leads, and elevate your brand, you need fresh campaign ideas tailored for the season. Here are the top summer real estate marketing campaigns that agents are using right now to stand out and win more business.
Host a “Sunset Open House” to Market Summer Real Estate Listings
Want to upgrade your summer real estate marketing? Ditch the standard open house. Host a summer-themed “Sunset Open House” with refreshments, music, and twilight views that showcase the home in its best light.
🌅 Time it around golden hour for stunning lighting
🍷 Serve light bites and drinks (bonus if you partner with a local biz)
📸 Promote the event with social posts, email, and geo-targeted ads
This campaign isn't just about the listing—it’s an experience buyers will remember.
Want more leads from your next open house? Read this: Get More Buyer Leads With This Open House Checklist for 2025
Launch a Local Giveaway Campaign
Want to boost your social media reach and stay top of mind in your community? Run a giveaway campaign featuring a local summer-themed prize.
🎁 Partner with a local restaurant, coffee shop, or boutique
📲 Require participants to follow, like, and tag friends
📌 Tie the campaign to a listing or brand awareness push
It’s a win-win: local engagement and brand exposure with minimal spend.
Run a “List Before Labor Day” Campaign
Tap into urgency with a clear, seasonal message: list now to sell before fall. This campaign works across email, social, and paid ads.
📩 Send email blasts to past clients and warm leads
📣 Use Facebook/Instagram ads with a strong CTA
💡 Include stats on summer inventory or buyer activity
When everyone else is on vacation, you’re helping sellers act strategically.
Still not sure what to post about? Try these: Summer Real Estate Content Ideas for Social Media Posts
Make This Summer Real Estate Marketing Your Strongest Yet
You don’t need a massive budget to run a high-impact summer real estate marketing campaign. With a little creativity and the right tools, you can engage your audience, promote your listings, and generate new leads while the market is hot.
Want help executing seasonal campaigns that convert? Ollin One gives you the strategy, content, and automation tools to stay ahead—all in one place.
