Looking to maximize your real estate PPC budget? If your PPC ads are running but not converting, your marketing spend may be going up in smoke. With the summer market heating up, competition (and cost-per-click) is on the rise. But with a few smart tweaks, you can stretch your ad dollars and turn clicks into clients. Here are three ways to optimize your PPC strategy now—before peak season passes you by.
Refine Your Real Estate PPC Ad Targeting with Geo-Precision
The biggest real estate PPC mistake that realtors make is casting too wide a net. If your ads aren’t hyper-targeted to your local area, you’re paying for unqualified traffic.
🎯 Use ZIP-code and radius targeting to reach buyers and sellers in your farm area
📱 Layer in demographics like income level and homeownership status
📍 Create custom audiences based on past website visitors or email lists
You want leads—not just clicks. Geo-targeting makes sure you’re spending smarter.
PPC ads still not working? Read this:
Why Most Real Estate PPC Ads Fail (And How Realtors Can Fix Them)
Update Your PPC Ad Creative for Current Relevance
Is your real estate PPC ad copy still talking about spring? That’s a fast track to low engagement. Summer buyers are in a different mindset—your visuals and copy should reflect that.
☀️ Use summer imagery: sunny curb appeal, families moving, coastal scenes
📣 Update CTAs: Try “Move in before school starts” or “List while inventory is low”
🎥 Test video ads: Short video tours outperform static ads this time of year
Timely content grabs attention and encourages action.
Don’t Just Set It and Forget It
Real estate PPC isn’t a crockpot—you can’t just “set it and forget it.” To maximize your ROI, you need to monitor and tweak your campaigns weekly (or even daily).
📊 A/B test different headlines and images
💸 Reallocate budget to the best-performing ads
⏰ Adjust ad schedules to match when your audience is most active
Even small tweaks can save hundreds—and land you more qualified leads.
This Summer, Make Your Real Estate PPC Ad Spend Count
Every click matters when competition is fierce. By fine-tuning your targeting, updating your creative, and actively managing your campaigns, you can get more leads without blowing your budget.
Need help running smarter ads? Ollin One gives you the tools to track, optimize, and improve your real estate marketing—so your PPC campaigns actually convert.
