Ready for your real estate branding makeover? Summer’s here, and just like your clients refresh their homes for the season, your real estate brand could use a seasonal update too.
If your visual style, messaging, or marketing materials are still stuck in winter mode, you might be missing easy opportunities to connect with your audience. Here’s why a summer makeover matters—and how to do it without a full rebrand.
Update Your Real Estate Branding Visuals
From beach days to golden sunsets, summer evokes strong imagery. Make sure your real estate agent or team branding taps into the seasonal vibe. Swap out darker or muted brand photos with lighter, more inviting images. Update your listing flyers, website banners, and social headers with fresh visuals that feel bright, local, and in the moment.
Think:
- Light, breezy colors
- Outdoor lifestyle imagery
- Photos of you in the community (not just at your desk)
Want to maximize your new photos on social media? Read this: The 2025 Guide to Social Media Marketing for Realtors: What’s Actually Working?
Refresh Your Messaging Along With Your Real Estate Branding
Your messaging and marketing should shift with the season, too. Summer buyers and sellers are motivated by different factors than they were in the winter—timing school moves, upsizing before fall, or taking advantage of peak buyer demand.
Reframe your value prop to speak to these needs:
- “Looking to move before the school year?”
- “Sell fast while demand is hot.”
- “We help you buy with confidence—even in a competitive market.”
Need help getting your message across in email? Read this: The Busy Realtor’s Guide to Email Marketing That Gets Results
Align Your Content with What People Want Now
Your branded content—whether social posts, email newsletters, or videos—should match what your audience cares about right now. In summer, that’s:
☀️ Local events
🌊 Lifestyle near parks, beaches, or pools
🛠️ Easy pre-sale upgrades
🏠 Turnkey listings with summer-ready yards
Shift your content calendar accordingly. Use real-time local trends to stay relevant, and infuse your content with the feeling of summer.
Summer Is the Season to Make Your Brand Shine
Your real estate brand is the first thing potential clients see. If it feels outdated or out of sync with the season, they may scroll right past. A summer brand refresh helps you show up polished, relevant, and ready to serve.
Need help refreshing your brand for the season? Ollin One makes it easy to update your visuals, messaging, and content so your marketing stays hot all summer long.
