Local event marketing is one of the best kept secrets in real estate. From food truck Fridays to Fourth of July parades, summer is packed with local events that draw your target audience right to your backyard. But are you showing up in the right way?
Smart realtors use community events not just to socialize—but to generate leads, grow brand awareness, and build trust where it matters most. Here's how to make this local event marketing work for your real estate business.
Sponsor Local Event Marketing Strategically
You don’t need a massive budget to make a splash with local event marketing. We’ve helped Realtors to successfully sponsor smaller community events like neighborhood block parties, summer movie nights, or farmer’s markets. Look for events that align with your farm area or niche—think luxury car shows for high-end markets or pet adoption events for family-friendly communities.
When you sponsor, go beyond the logo—be there in person, hand out branded freebies, and have a signup sheet or QR code to capture leads.
Create a Community-Centered Giveaway
For your local event marketing, try setting up a raffle or giveaway to a local favorite: free tickets to a summer concert, a gift basket from neighborhood businesses, or a dinner at a popular restaurant. Promote it at the event and through your social media in the weeks leading up to it.
The key? Make entry simple and valuable:
- “Follow me on Instagram + tag a friend”
- “Join my local real estate newsletter”
- “Scan this QR code to enter the drawing”
Want to advertise your next event? Read our guide on 3 Common Mistakes Realtors Make with Digital Ads (And How to Fix Them)
Post Event Content That Builds Your Realtor Brand
Your local event marketing doesn’t have to stop at the event itself. Keep the momentum going online. Share behind-the-scenes content, community highlights, and tag event partners or businesses. Your social posts should feel authentic, not promotional.
Ideas to post:
- “Scenes from Saturday’s Summer Fest 🌞 Thanks to everyone who stopped by!”
- “Supporting our local schools is what we’re all about. Here’s a look at the fundraiser we sponsored!”
- “Grateful to connect with so many neighbors at the Marina Park Market tonight!”
Want more reach and engagement with your social posts? Read: The 2025 Guide to Social Media Marketing for Realtors: What’s Actually Working?
Local Event Marketing Wins Valuable Leads for Real Estate Agents
People want to work with local experts who show up, and local event marketing is a great way to become that expert in your area. By tapping into the power of community events, you can grow your sphere, capture warm leads, and stay top of mind with the people who matter most—your neighbors.
Need help turning events into a lead generation machine? Ollin One can help you plan your outreach, design custom event materials, and create follow-up content that converts interest into clients.
