Real estate pay-per-click (PPC) advertising can be one of the fastest ways to generate home buyer and seller leads—but only if your campaign is set up right. Too many Realtors throw money at online ads without understanding targeting, messaging, or conversion strategy. The result? Low ROI, weak leads, and frustration. If your real estate PPC ads aren’t converting, you’re likely making one of these common mistakes—and they’re easier to fix than you think.
1. Your Real Estate PPC Ads Target the Wrong Audience
Running a real estate PPC ad without proper geo-targeting is like mailing flyers to the wrong ZIP code. Whether you’re using Google Ads or social media platforms, your audience settings matter. Narrow your focus by location, income level, search intent (think: “homes for sale in [your city]”), and even device type. Avoid broad, untargeted keywords and make sure your ad spend is going where your ideal clients actually are.
Wondering where to run your real estate PPC ads? Read: Google or Social Media: What’s the Best Digital Advertising for Realtors in 2025?
2. Your Real Estate PPC Ad Copy Isn’t Compelling
Generic ad copy doesn’t get clicks, especially in a crowded online environment and a competitive real estate market. If your ad headline sounds like every other agent's ("Find Your Dream Home!"), users scroll right past. Instead, speak directly to pain points or goals: “New Listings in Laguna Beach Under $1M” or “Homes With Pools Just Listed in [Neighborhood].” Use urgency, location, and a clear call to action to capture attention and drive conversions.
Thinking about using AI to help write your PPC ad copy? Read this first—AI in Real Estate Marketing: Here’s What Works for Realtors
3. Your Landing Page Doesn’t Convert
You got the click. Now what? If your landing page is cluttered, slow, or doesn’t match your ad promise, you’ll lose the lead. A great PPC landing page should be fast, mobile-friendly, and laser-focused on one goal: getting contact info. Include a simple form, strong headline, and visuals that match your ad content. And don’t forget to track conversions so you can keep optimizing over time.
It’s not just the ad. It’s what comes next. To upgrade your follow-up strategy, read: The #1 Real Estate Follow-Up Strategy to Stay Top of Mind
Fix Your Real Estate PPC Ads And Stop Losing Leads
PPC ads don’t have to drain your budget. With the right audience, copy, and landing page, your ads can bring in consistent, high-quality leads. Spring and summer are prime seasons—so now’s the time to fine-tune your strategy.
Want help crafting real estate PPC ad campaigns that actually convert? Ollin One gives you the tools to create, test, and optimize digital ads with ease—so you can focus on closing deals, not troubleshooting ads.
