Want more real estate referrals from your past clients and sphere? Spring is a season of renewal—and not just for your listings. It’s also one of the best times to generate high-quality, low-cost leads through referrals. If you’re not actively encouraging past clients and your network to send new business your way, you’re leaving opportunities on the table. These three easy tactics can help you refresh your referral strategy and stay top of mind this season.
Follow Up Like You Mean It
The best real estate referral sources are happy past clients—but only if you stay in touch. Spring is a great excuse to check in. A quick personalized email, handwritten note, or even a seasonal pop-by gift can reignite those relationships and subtly remind people that you’re still active and thriving in real estate. Don’t just say “keep me in mind”—ask if they know anyone who’s been talking about moving.
Learn more in our guide: 3 Ways for Realtors to Win Referrals Without Asking
Use Social Proof Strategically
Client testimonials and success stories aren’t just feel-good posts. They’re powerful referral triggers. Share brief video clips, text reviews, or “just sold” stories that highlight the experience your clients had with you. Tagging clients (with permission) helps spread the word to their network, increasing your reach organically. Spring buyers and sellers are watching—give them a reason to trust you.
Make Referrals Worth It
Sometimes people need a little nudge. Offering a small incentive—like a gift card, donation to a favorite charity, or entry into a raffle—can be just the motivation your sphere needs to refer someone your way. Keep it compliant with your state’s regulations, but don’t underestimate how a simple “thank you” reward can encourage action.
Want more leads outside of referrals? Read: What’s the Best Real Estate Lead Generation? We Tested These Strategies
Start Growing Your Real Estate Referral Network Today
Referrals are one of the most powerful tools in your real estate toolkit—and they don’t have to be complicated. By showing up consistently, spotlighting client wins, and offering a reason to refer, you’ll stay top of mind and generate warmer leads all spring long.
Need help organizing your follow-up strategy or building easy real estate referral workflows? Ollin One helps agents automate touchpoints, collect testimonials, and launch seasonal referral campaigns—all in one place.
