For agents looking to save time, real estate marketing automation is the answer. While marketing is essential, if you’re spending more time scheduling emails and posting to Instagram than actually selling homes, something’s off.
The good news is that automation tools have come a long way. Now they can help you nurture leads, maintain visibility, and stay top of mind without draining your time or energy. Here are three easy ways to automate and put your real estate marketing on autopilot.
1. Automate Your Email Marketing Campaigns
Email automation for Realtors lets you stay in touch with leads and clients without having to write each message by hand. Set up drip campaigns for new leads, monthly newsletters for your sphere, and milestone emails for anniversaries or check-ins. Most CRM platforms (like Follow Up Boss or Real Geeks) let you personalize and schedule emails so they feel human—without the manual effort.
2. Use Social Media Scheduling Tools for Automated Posting
Social media is a visibility machine for real estate agents. But creating marketing content and posting daily is like another full-time job. Platforms like Later, Buffer, or Loomly allow you to plan, design, and schedule your posts in advance.
For best results in automating your real estate social marketing, we recommend creating a month of content all at once, mixing in your listings and sales, market info, buyer/seller tips, and personal updates. Then let the tools do the posting while you do the selling.
3. Automate Real Estate Lead Follow-Ups
For real estate agents (and any sales professional) following up quickly can be the difference in winning or losing a lead. But, with automated real estate tools, it doesn’t have to mean constant checking.
Use a smart real estate CRM and automation tools for real estate agents to instantly reply to new inquiries, assign leads to drip campaigns, and set reminders for manual follow-ups.
The faster you respond, the more likely they are to stick around. Automation makes it easy!
Start Automating Your Real Estate Marketing, Start Winning More Clients
Real estate agents’ success is all about relationships, and marketing automation helps you stay top of mind so you can build those relationships more effectively. By automating email, social media, and even lead follow-ups, you can focus more on serving your clients and less on managing your inbox or content calendar.
If you're ready to simplify your systems, Ollin One offers all-in-one real estate marketing automation to help you grow smarter, not harder.
