The summer real estate season is in full swing, and while many agents are focused on chasing new leads, it’s the perfect time to look back and re-engage past clients. Why? Because, re-engaging past real estate clients isn’t just smart marketing, it’s one of the most cost-effective ways to generate repeat business and referrals.
Let’s walk through how to reconnect with your past clients in meaningful, strategic ways that keep your business top of mind (and heart).
Re-Engage Past Clients With a Summer Check-In
Instead of a generic “Just checking in” message, offer something helpful to re-engage your past clients. For example, a quick market update, tips for maintaining their home in the summer heat, or your favorite local summer events can turn your email or postcard into a thoughtful gesture. Keep it short, friendly, and branded to you—you’re reminding them why they loved working with you in the first place!
Host a Summer Client Appreciation Event to Reconnect
Nothing beats face-to-face connection. A casual ice cream social, outdoor picnic, or sunset happy hour is a great way to re-engage and reconnect with past clients—and potentially meet their friends and family too. It’s low-pressure, high-impact branding that reminds people you’re still active, engaged, and local.
Ask for Reviews or Referrals (the Right Way)
Once you’ve reconnected, it’s a great time to ask happy past clients for a Google review or referral. Don’t beg—offer a simple script or link, and remind them how much it helps your business grow. A little gratitude goes a long way. And if you’ve recently helped someone they know, it might be the nudge they need to pass your name along.
Re-Engage Past Clients—They’re Still Your Best Leads!
Don’t wait until the market slows down to reconnect. Summer is full of natural opportunities to check in, add value, show appreciation, and re-engage your past client database. These simple, thoughtful touches can lead to valuable referrals, repeat business, and long-term loyalty.
Want help creating a re-engagement campaign that feels as good as it performs? Ollin One gives you ready-made tools and strategies to turn past clients into future business—all while saving you time.
