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Should You Use AI Tools for Realtors to Boost Your Marketing This Summer?

AI real estate marketing tools can help agents automate content, follow-up, and performance tracking during the competitive summer season. Learn how to use AI in your real estate marketing strategy without sacrificing personalization.
Tap into AI to simplify your real estate marketing—without losing your personal touch.

AI tools for Realtors are getting smarter and more effective, and they couldn’t have come at a better time! Summer’s heating up, and so is the competition. If you’re feeling the pressure to stand out, AI might be your secret weapon. From smarter email sequences to automated content and hyper-personalized ads, today’s AI tools for Realtors can save time and increase your impact—without replacing your personal touch. Let’s explore the best ways realtors can use AI to work smarter this summer.

Use AI Tools for Realtors to Streamline Marketing Content

Creating social posts, listing descriptions, and emails takes time—and consistency is key during the summer real estate market. For Realtors or any other sales professionals, using AI tools like ChatGPT, Jasper, or Copy.ai can help you generate effective marketing copy in seconds, helping you connect with new leads even when you’re slammed with showings.

The trick? Use AI to create a first draft, then personalize it with your own voice, local insight, and a touch of humor or heart. Let AI tools do the heavy lifting, then add your personal touch to make it authentic.

Create polished, on brand content faster with help from the right AI tools.
Create polished, on brand content faster with help from the right AI tools.

AI Tools to Automate Real Estate Lead Follow-Up (Without Losing the Human Touch)

When it comes to real estate lead follow-up, speed matters—especially in summer when buyers and sellers are still active. AI-powered CRM tools for Realtors, such as Follow Up Boss or kvCORE, allow you to automate responses the moment a lead comes in.

We recommend setting up personalized sequences that feel like you’re writing them yourself (because you are, in advance!). This way, you stay top of mind while freeing up time for showings, closings, and sunscreen.

AI automation lets you follow up quickly while keeping it personal and professional.
AI automation lets you follow up quickly while keeping it personal and professional.

Use AI to Analyze What’s Working (or Not) in Your Real Estate Marketing

Don’t just guess what’s converting with your marketing campaigns. Use AI tools for Realtors to find out! Tools like Google Analytics 4, AdCreative.ai, or Predii can uncover trends in ad performance, email engagement, and content reach.

Knowing what to double down on helps you spend less and earn more. Summer’s short—let the data do the talking.

Get data driven insights so you know where your efforts are paying off.
Get data driven insights so you know where your efforts are paying off.

Work Smarter With These AI Tools for Realtors

AI won’t replace your skills—it enhances them. By using AI to speed up content creation, automate timely responses, and refine your strategy, you’ll have more time for clients and closings. This summer, work smarter with tools that support your brand, not replace it.

Want a strategy that combines the effortless feel of AI with your authentic voice? Ollin One helps agents like you run smarter marketing—without losing the personal connections that make your business thrive.

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