Curious about using geo-targeted real estate ads to reach more leads and win more clients? It’s the perfect time: summer’s hot, and so is the real estate market! If you’re not leveraging geo-targeted ads for real estate, you could be missing serious buyer traffic in your exact area. The good news? You don’t need a massive budget or a full-time ad specialist to see results. Just follow this simple guide to get your listings in front of the right local audiences fast.
Define Your Ideal Local Radius for Geo-Targeted Real Estate Ads
When you’re ready to create your ads, start by identifying the exact area where your ideal buyers live, work, or frequently visit. Are you selling a beachside bungalow? Focus on weekenders or vacation-home shoppers within 50 miles. Selling in a tight neighborhood school zone? Target parents in nearby suburbs. Platforms like Facebook Ads Manager and Google Ads allow you to drop a pin and build a radius—from 1 to 50+ miles.
Use Hyperlocal Language in Your Advertisements
These days, generic ads simply won’t cut it. Geo-targeting for Realtors only works when your messaging matches the area. Mention the neighborhood, local landmarks, school names, or summer events. Example: “New listing just 2 blocks from Main Street’s summer concert series.” It makes your ad feel personal—and local. And that means more clicks and better lead quality.
Drive Traffic to a Dedicated, Mobile-Friendly Landing Page
Once your geo-targeted ads are up and running, don’t just boost a post and hope for the best. Send ad clicks to a simple, fast-loading landing page built for conversion. Include listing highlights, high-quality photos, a clear CTA, and a short contact form.
Bonus: Add a free summer (or other seasonal) buying guide or local market update as a lead magnet. Capture that info, and you’ve just turned a click into a contact.
Get Hyper-Local and Heat Up Your Summer Sales With Geo-Targeted Real Estate Ads
Geo-targeted ads are your secret weapon this summer for getting the right listings in front of the right buyers. The trick? Keep it simple. Target a focused area, personalize the message, and connect the dots with a strong landing page.
Want these campaigns built and optimized for you—without hours of setup? Ollin One gives you the tools, templates, and tech to launch geo-targeted ads that actually convert, all in one streamlined platform.
