Let’s talk about real estate lead generation strategies for the summer. We all know this season brings sun, energy—and motivated buyers and sellers. But competition is also fierce. If your real estate lead gen strategy is feeling a little stale, now’s the time to refresh it with tactics that work right now. These three quick, actionable lead generation strategies will help you stay ahead before the summer market heats up too much.
Run a Summer Giveaway or Contest for Real Estate Leads
Contests are perfect for engagement and data capture. Think: local restaurant gift cards, beach day bundles, or a home refresh kit. Use Instagram, Facebook, and email to promote it. Ask people to enter by following your page, tagging a friend, and signing up with their email. Boom—your list grows and your brand gets exposure in the community.
Launch a Local Summer Guide for Homebuyers
Create a short, beautifully branded summer guide—local events, farmers markets, outdoor dining, school calendars, etc. Make it a free download on your site with an email sign-up. You’re not just offering info; you’re positioning yourself as the go-to local expert. Bonus: You’ll attract both buyers and sellers thinking of making a move this summer.
Partner with Local Businesses for Lead Generation This Summer
Many successful Realtors and teams collaborate with other local businesses, like a popular local coffee shop, gym, or boutique. While you promote them to your audience, they display your business cards or co-host a social media live. It’s free exposure and it builds goodwill. Local partnerships help you tap into engaged audiences you might not reach otherwise.
Make This Summer Your Most Profitable Yet With These Lead Generation Tips for Realtors
If you’re still relying on outdated postcards and cold calls, it’s time to shake things up. These summer-ready strategies are quick to launch, budget-friendly, and designed to generate warm leads fast. Start small, stay consistent, and don’t forget to measure what works.
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